THE A to Z OF ENTREPRENEURSHIP

 

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There are 1 names in this directory beginning with the letter B.
Branding
The reason to choose. Branding is a blend of your promise to your customer, their expectations from your products and services, the stories and experiences you build around them, the edge you’re offering, around what you are and what you would like to be perceived as. Consistent strategic branding leads to a strong brand positioning, which adds value to your products or services. Branding is the difference between Surf and a generic washing powder.