Startup founders have many issues to worry about during their journeys. Most of them start with the zeal to prioritize their passion and even start to attract new customers as well. Growth demands funds and small businesses’ budgets need to prevent big expenses, having awareness of the damages that can be inflicted by said expenditures on the near future of the startup operation. There are numerous ways through which a business can smartly operate with a minimal budget. Here we give you tips for keeping your small business on a small budget and stretching your earned money at a pace and price that your company and team will appreciate.
- Set up a mobile friendly Website: Apart from listing your business on review sites, your very own website leverages you to integrate new ideas with a new approach. You can even add backlink to your site within your social media content that leads your followers directly to your website. Many open-source web development software are available, which can help you build your own website without any need for specific technical knowledge.
- Get a DIY Logo: Aside from your business’s appearance, what determines the identity of your business? A logo. It’s the perception of how your customers view your business. The quality of a good logo design is that it should be able to interact fluidly with your customers and create a channel where familiarity is based on the practice of ideas integrated into the very soul of your business.
- Promote Your Startup On Social Media: You can start by integrating some social media tools, posting content regularly, interacting with your followers, and creating attention-grabbing social media headers and banners.
- On-site Search Engine Optimization: Any business, small or large, can compete for high rankings on search engines. This means, search engine optimization isn’t just for million-dollar enterprises. All you need is the right beginner SEO strategy, and you can start ranking alongside your competition.
- Make a Video Marketing Campaign: You can even try your hands on making marketing videos for your business. There are free online tools available to do that and if you intend to market your products, you may even choose to try your hands on DIY photography/videography.
- Use DIY marketing strategies: You will need a strong marketing plan, emailing list, apart from social media and community events.
- Hire Freelancers: As you get going, you most likely will have to give up some of those hats you are wearing and staff up. However, you are most likely not in a position to hire full or even part-time employees. Tapping into the freelance market on a project-by-project basis is a great way to better manage limited resources.
- Go for small business accounting: if you want to do small-business accounting yourself, don’t just jump in the deep end. Instead, hire someone to take care of these tasks initially while you learn how to do it yourself. We would recommend taking basic financial-accounting and cost-accounting classes. You can take these at either your local community college or through online courses.