IEF: What is the role of branding in the way a startup reaches its target audience? Sourabh Mishra: A brand is a concept that…
IEF: Why do startups need marketing? Alok Kiran Divatia: Marketing is the begin-all and end-all – whether product or service, without marketing, absolutely nothing…
In-Conversation With Hanna Ruddies, Head at Impact Hub Hanna Ruddies is the Global Growth & Acceleration Head at Impact Hub, a 100+…
From Sikkim we have Abhimanyu Dhakal who is an agripreneur and an IEF fellow. Here’s him wishing everyone a happy republic day…
Motivation Has a Name Mark Laitflang Stone’s journey as an entrepreneur began rather unusually. He left home at the age of 16…
A Start-Up of a Different Sort When we think of a start-up, an office with workstations or a factory shop-floor or a…
E-Commerce The Highway to Growth For my first visit to Dimapur,the commercial capital of Nagaland, over a decade ago, I took a…
North East India, Not Averse to Enterprise In the rural heartland of Meghalaya, about 30 kms from Jowai in Jantia hills, there…
The Winds of Progress When you meet Smita Rai for the first time,you essentially meet a young,thoughtful woman who is smiling through…
