According to a research, majority of the people search online before investing in any kind of a product or service. For that, you as a small business need to put yourself out there. o online marketing is really all about making yourself easy to find. Online marketing is really all about making you easy to find. While hiring a proper digital marketing agency to boost your brand image online is a sure-fire way to help, many small businesses simply don’t have the budget for it. Here are a few things that can be done to get the ball rolling:
- Website is important: Even the simplest website can generate more awareness than a nonexistent one. If you want to start a blog, set up a WordPress website – there are tutorials on how to do this – from getting a domain, to securing a host, to installing, to managing.
- Learn the SEO basics: If your website can’t be found by potential customers searching for it then what good is it doing for you? The first thing you should probably do, however, is get yourself firmly on Google’s radar by getting on the map. That alone will increase your company’s visibility in local searches. There are plenty of free training materials dedicated to SEO that will walk you through everything that you need to know to move forward.
- Install Google Analytics and Webmaster Tools: Google provides these resources for free. While Analytics will give you stats on just about everything, Webmaster Tools is Google’s way of telling you how healthy your website is.
- Social media presence: You can find most of your consumers online, somewhere on the social media. Depending on your business, some social networks may be more beneficial than others. You need a strong social presence in order for new prospects to discover you and drive up organic interest in your brand.
- Video marketing: Videos can increase your search engine ranking, click-through rates, and boost conversion rates. A recent study found that 57 percent of online consumers were more likely to buy a product they were considering purchasing after watching a video demonstration of that product or service.